Web Analytics

Measuring Campaign Effectiveness

There’s really no substitute for good creative marketing campaigns. That being said, how do we know a successful campaign when we see one? If your analysis can be summed up as “it seems like we’ve had a great response” then you’re missing out on the most valuable part of Internet marketing: The Numbers! Nearly everything in the digital world can be tracked, and there are many advantages to utilizing analytics to make strategic decisions.

If you currently advertise on the web and don’t know if you’re getting results, we can take an in-depth look at your site analytics (don’t have any? we can take care of that) and determine the return you are getting on your investment. From determining how much traffic you are getting from each source to the value of the customers referred, we can help you make the highest pay-off decisions when deciding how to appropriate your budget. Don’t think you’re doing the right thing – know you are!

Visitor Metrics per Campaign

  • Referrals

  • Bounce Rates

  • Time on Site

  • Conversions

  • Value per Conversions

  • Measurable Branding Benefits

  • ROI

Analyzing Trade-Offs

Business decisions are all about making trade-offs. One important decision is how to use your marketing budget. Analytics take much of guesswork out of deciding where to advertise. You can experiment with a combination of different ads/keywords/tactics in different media (PPC, Search Engine, banner advertisements, etc) and track customers from initial contact through sales conversion. Using this data, you can quantify the values of each marketing effort and calculate various return measures. This helps you to analyze your opportunities and intelligently make trade-offs to maximize your ROI.

Measuring Website Effectiveness

One of the most cost-effective internet marketing is webpage optimization. So much time is spent trying to attract visitors to websites, yet so little is spent on making sure they’re happy once they get there. By assessing your analytics, we can determine what visitors are doing, where they are going, navigation paths, bottlenecks, and other potential issues. If we can identify weaknesses in your website conversion process, we can then address those issues by making a variety of changes so as not to discourage visitors.

Website Improvement Tactics

  • Message Refinement

  • Navigation & Usability

  • Presentation & Styling

  • Load Time