Multivariate Testing

Multivariate Testing is a form of website performance optimization that tests different variations of page elements simultaneously to determine the best performance combination. These tests are generally designed to test the impact of combinations of smaller page elements, such as button texts, images, and headlines. Multiple page elements are tested at the same time to determine which combination performs the best.

We analyze your current page, determine goals, and use our experience to design page element variations that could result in higher conversion rates. Then, we set up, implement, and monitor the testing process to determine what the optimal page elements are.

Multivariate Testing Capabilities

• Calls to Actions

• Button Text & Size

• Headlines

• Images

• Font & Image Sizes

• Colors

If you are interested in testing only one page element or a completely different design, see our A/B testing page for details.