E-Commerce Optimization

If you run an online store, nothing is more important than the user’s experience while shopping. Our approach to e-commerce and shopping cart optimization focuses on two key goals: increasing the number of sales, and increasing your profit per sale.

It’s much more cost effective to convert visitors you have than to pay for new ones. Even 5% higher conversion rates or 5% more revenue per customer quickly pays for the costs of optimization testing. Using a combination of A/B Testing and Multivariate Testing, we optimize the checkout process to find the most effective variates to escort visitors through the purchasing process successfully. Working with a variety of store options in the past, from Magento to completely customized stores, we can work within your system to get results.

E-Commerce Testing Elements

• Pricing

• Page Layout

• Product Imagery

• Buttons

• Checkout Process

• Related Products

• Upselling

If your website sells only one product, subscriptions, or you are featuring a special landing page, take a look at our A/B Testing page. Testing multiple versions of the same page is typically an appropriate approach to e-commerce sites not employing shopping cart functionality.

E-Commerce Optimization in Action