A/B Testing

A/B Testing is a form of website performance optimization that tests multiple versions of a certain page simultaneously to determine which performs the best. These tests are generally designed to test more dramatic changes to websites, such as page layouts and navigation funnels. A/B tests can also be used if only one page element needs to be tested.

We analyze your current page, determine goals, and use our experience to design page variations that could result in high conversion rates. Then, we set up, implement, and monitor the testing process to determine what page variation is most effective.

A/B Testing Capabilities

• Home Pages

• Landing Pages

• Subscriptions

• E-Commerce Layouts

• Forms

If you are interested in testing smaller design elements, such as headlines, images, buttons, or text, see our multivariate testing page for details.

A/B Testing in Action