Search Engine Marketing (SEM) & Pay-Per-Click (PPC)

SEM/PPC is one of the most popular ways to pay to drive customers to your website. It’s popularity is largely due to how easy it is to measure the effectiveness of campaigns – and of course how often the results of those measurements has meant substantial profits. Using extensive web analytics and performance metrics, we optimize campaigns by testing keywords, ads, landing pages, and various other user demographics to continually improve the performance of your SEM campaigns.

Search Engine Marketing (SEM/PPC)

Search marketing is as big as ever. We create targeted, scalable campaigns built to be optimized quickly and reduce acquisition costs. Whether you are an e-commerce, lead acquisition, or an informational website, we use user metrics and results to make cost-effective account management decisions. Our goal is to get you the biggest bang for your buck that we can.

Since our campaigns often have hundreds of Ad Groups and thousands of keywords, we can target specific segments of your market very closely. From specific product searches sent to unique landing pages to ages, genders, geographic locations, mobile, and time of the day, we take a look at all the metrics we can to deliver ROI-maximizing visitors.

Social Media Advertising

Facebook has quickly become one of the largest advertisers on the web today. Since social media networks possess significant information about their users, targeted advertisements are possible by attributes such as gender, profile keywords, interests, relationships, locations, etc. With nearly 1 in 4 of content ads now being displayed on Facebook alone, this advertising option is becoming increasingly important to online advertisers.

Online Media

Banner advertising is one of the oldest forms of online advertising. Not only does banner advertising generate direct visitors, it also adds value from a branding perspective. We create eye-catching ads to accomplish just that, and coordinate the media buys on relevant websites to maximize your exposure.

Targeting Audiences

We use many forms of targeting to help increase your ROI. Keywords and bid amounts are just the tip of the iceberg. We also target subsets of your audience to deliver more targeted ads. Options for these subsets include geographic targeting, day of the week, time of the day, age, and gender, among many others. We also install code to retarget previous visitors back to your website via ad networks, helping recapture lost visitors (very good return on these ads).