Londes Digital Marketing - Rochester NY
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PPC Services

We create results-focused,
flexible
campaigns.

Philosophy

Paid Search Marketing and Online Media Buyers send targeted traffic to your web presence fast. Coupling our creative approach with analytics, we're able to measure the effectiveness of campaigns and continuously improve them to maximize results.

Our
Approach

We create targeted, scalable campaigns designed to be optimized quickly and maximize campaign ROI. Through our custom reporting dashboard, we cater directly to your company goals.

Paid search &
Media Channels

  • Google Adwords
  • Google Display Network (including YouTube)
  • Bing Ads
  • Social Media
  • Custom Media Placements

Our
Process

  • Define Goals & Success Metrics
  • Create Flexible, Measurable Campaigns
  • Optimize
  • Report & Refine

Guided Case Study: Meet The Map Shop!

As you go through our PPC services section, we’ll show you how we helped 1-800Flags increase their paid search Revenue/Cost by over 250% and increase their sales by over 300%. Just click the case study folder to the left!

Goals & Success Metrics

A large part of success is
properly defining it.

Goals & Success Metrics

We work with our clients to understand their goals, then define success metrics based on these goals to maximize the effectiveness of the campaigns we create. KPI events will be assigned values to help evaluate campaign effectiveness. We strive to encompass total value gains through these metrics.

(Navigate through our Goals/Success metrics below)

Sales

  • Revenue
  • Cost/Profit Per Sale
  • Return on Ad Spend (ROAS)
  • Average Order Value
  • Returning Customers
  • Customer Value
  • Funnel Exits
Conversion Funnel

Sales

  • Revenue
  • Cost/Profit Per Sale
  • Return on Ad Spend (ROAS)
  • Average Order Value
  • Returning Customers
  • Customer Value
  • Funnel Exits
Conversion Funnel

Leads

  • Phone Calls
  • Request Information
  • Registrations

Engagement

  • Video Views
  • Media Views
  • Downloads
  • Bounce Rate
  • Key Page Visits
  • Site Depth Visits
  • Site Search Usage
Key Page Visits

Social

  • Likes & Followers
  • Mentions
  • Shared Posts & Tweets
  • Interactions

Branding

  • Time on Site
  • Time on Page
  • Visits Per Visitor
  • Ad Impressions
Ad Branding Impressions

Case Study: The Map Shop KPI's

When it comes to e-commerce, our clients want to focus on one thing: online sales (well, ROI actually). We identified revenue, revenue/order, and revenue/cost as major metrics for 1-800Flags and helped focus his campaigns on delivering positive-ROI results.

Campaign Setup & Structure

Flexible. Scalable. Measurable.
Targeted. Creative.

Flexible & Measurable Setup

We create flexible campaigns to fit the needs and goals of each client. Once KPI's are defined we develop campaign designed to rapidly collect data across a multitude of consumer segments. By breaking down targeting options during campaign setup, it allows us to monitor a large number of consumer segments, each of which can be individually catered to and optimized for to maximize ROI.

Importance of Flexible, Measurable Setups

Effective campaign setup is as much an art as it is a science. Our strategic campaign development provides a wealth of targeting capabilities and optimization options which allows us to stretch the value of every dollar invested in paid search and media campaigns. Our strategic approach also allows us to scale account spending up or down fluidly while maximizing ROI.

TARGETING OPTIONS

  • Search Engines
  • Geographic Location
  • Device Type
  • Keywords
  • Search Intent
  • Time of Day

Case Study: The Map Shop Campaign Setup

We transformed 1-800Flags’ campaigns to collect a lot of data, create and identify consumer segments, and allow us to quickly optimize the account to improve profitability.

Ongoing Account Optimization

Things are looking brighter
everyday.

Ongoing Optimization

The greatest strength of our campaign creation process is its ability to be quickly and efficiently optimized. Collecting data on highly targeted consumer segments allows us to continually shift the spending budget towards higher performing users, discover new opportunities, improve ad copy, target effective landing pages, and eliminate wasteful spending.

ONGOING MANAGEMENT TASKS

  • Bid Management
  • Budget Allocation
  • A/B Ad Testing
  • Landing Page Testing
  • Quality Scores
  • Ad Extensions
Budget Allocation

Case Study: The Map Shop Ongoing Optimization

From bid adjustments and spend allocation changes to extension and ad testing, we quickly optimized the account to maximize ROI.

Reporting & Analysis

How are we doing?

Reporting

Our monthly reports provide a comprehensive look at linking the key performance metrics to pay-per-click spending. These reports provide a snapshot of each campaign's results. From these, we make optimization adjustments and allocate marketing budgets to capitalize on areas of opportunity.

Request a Free Consultation

At Londes Digital Marketing, we prefer to be viewed as your marketing partner, not a service provider. We're happy to provide free consultations to discuss your marketing needs, challenges, and goals. If we're a good fit for your needs and think we can produce value for your online presence, we'll get started!

Download Our Information Sheet

Download our information sheet now for details on our services and rates. Click here to download now.



Case Study: The Map Shop Reporting

Our reports focus on one thing: results. We showed The Map Shop whether or not we were doing our job. Turns out, we were.