Optimization

Landing Page Testing with A/B Optimization

Landing pages are the first pages visitors see. Specifically targeted campaigns (advertising, SEM, E-mail, etc) are referred to a page on your website that is especially appealing to the target market. But how do we know it's appealing? Test multiple pages, track the results, and optimize the campaign by selecting the most effective page to be the landing page for those customers. Even slightly higher conversion rates can yield thousands over the life of a campaign.

Website Usability & Conversion Rates

Monitoring the performance of individual pages, as well as tracking customer navigation, is integral in determing how to optimize your website to produce the best results. By monitoring key page metrics and using trial-and-error optimization techniques, we can make visitors' information search and experience on your website as seemless as possible. A layout that appeases rather than frustrates is the difference between a very successful site with high conversion rates and a struggling one.

Search Engine Optimization (SEO)

There is no magical service that you can implement to ensure your company will be at the top of the search engine.

In order to rank high in search rankings long-term, we must understand the goal of search engines is to create a ranking formula to optimize a searcher's results to be as useful to the user as possible. So, SEO is essentially providing content on your website that is useful to users and communicating this usefulness successfully to search engines. Determining what information you have on each page, who you choose to partner with, and which keywords to target are strategic SEO decisions. SEO isn't just another term for link-building: it's a process that should add value to your online presence.

That being said, search engines have honed their search algorithms to identify the usefulness of a webpage based on several factors. By ensuring each of these is done thoroughly, your website will obtain higher and better targeted rankings for your perspective customers. By implementing tactics including link building, creative partnerships, image tagging, copywriting, site maps, and social media & PR, Londes can help you achieve a sustainable advantage.