E-Mail Marketing

E-mail marketing seems like it should be simple. But it isn't.

If you aren't collecting basic contact information from your visitors, you should be. Newsletters are a great way to do this. They allow you to send targeted messages to your customers for free or at a very low cost. It's a great way to quickly spread a message to all of your customers.

We can help you set up a newsletter if you don't already have one. This includes determining which software is best for your needs and how targeted you want your e-mail lists to be. Next, we will set up a sign-up system on your website and create incentives to build your contact list (opt-in communication is almost always the best option).

Once your list is sizable and you wish to start sending marketing messages, we will help you craft these messages. With Spam filters and worry that every e-mail could be a trick, just sending a message is not trivial. There are several hurdles we will help you overcome so you can utilize your contacts effectively:

• Get past SPAM filters

• Get your customers to open the e-mail (creating a good subject)

• Holding their attention while they read the e-mail

• Convincing readers to take the next step (visit your website, respond, etc)

An effective e-mail will successfully accomplish all of these things, and having a professional design to your e-mail campaign could dramatically improve your response rate and bottom line (using Analytics and Optimization).