After working in the SEO industry as long as I have, you understand that the industry tends to go in cycles. The cycles generally go like this: 1. SEO’s find an algorithm loophole 2. Businesses are started advertising and exploiting loophole 3. It works (for a while) 4. Google pena...
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Google continues to introduce a number of ranking features that are supposed to make user results more relevant. That’s their end goal, anyways. So we’ve seen Google Places listings infiltrate results on local searches (both using geographic keyword targeting and targeting based on IP address), ...
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While you would think that I'd start each article by telling you to find an online marketing professional as quickly as possible (hopefully me), I realize there are some businesses that just don’t have the budget for it. We work with a lot of Rochester contractors and service professionals on ot...
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Realizing that all search participants aren’t created equal is vital in understanding the fundamentals of conversion rates and putting together an effective PPC campaign. Our job as search marketers is to break down searchers into a number of different consumer segments, targeting them in the mo...
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It seems that every day I find less time to work on what used to be my daily duties. A shift towards social media has started, and it’s bound to continue bleeding into every part of online marketing. As the New Year begins, I know that I will be spending an increasing amount of time dedicated to...
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Local listings and citations are all the rage in local SEO. And certainly they will evolve and grow over the next few years, but they will probably be a huge part of local business SEO for years. They are such a great way to find quick summaries of what a company is all about. In the good old ...
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The Penguin and Panda updates affected a lot of websites – some were hurt a lot, others not so much. In turn, some websites jumped up the search engine ranking pages as others were penalized. And to be fair, most of the people who were penalized deserved it for employing the tactics that they did....
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