PPC - LDM Blog Tips & Resources

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Stages of the Buyer Decision Making Process: SEM Edition

Realizing that all search participants aren’t created equal is vital in understanding the fundamentals of conversion rates and putting together an effective PPC campaign.  Our job as search marketers is to break down searchers into a number of different consumer segments, targeting them in the mo...

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January 15, 2013

Google Shopping: Merchant Center Step-by-Step Setup Guide

Ever notice the products that pop up on the right hand side of Google when you search something? How about the option to search “shopping” rather than “web” or “images”? This is called Google Product Search, or Google Shopping; it provides a price comparison platform to help consumers ...

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January 08, 2013

Google Search Inclusions Update: Should You Opt Out?

In May, Google launched one of its many updates to the AdWords platform. The misspellings, singular/plural forms, stemmings, accents & abbreviations option was added for SEM campaigns. Along with it came a huge campaign by Google to tell everyone how much more search traffic this would bring you...

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December 18, 2012

Top 5 Reasons to Budget for SEM

Search Engine Marketing has become one of the best forms of advertising today. SEM is a form of internet marketing that reaches huge markets with the ability to apply very specific targets. And the targeting options continue to get more and more advanced. Promoting websites and products through SEM ...

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November 23, 2012

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