As a PPC specialist, I consult on and manage a wide variety of campaigns. Whether I’m working on an e-commerce account, lead generator, local, or international account, I almost always find issues with the client’s keyword base. After speaking with clients about this, I usually find that they ha...
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Enhanced Sitelink extensions have been available or a while now. Sydney covered all the changes in her blog last month, but I wanted to jump in and give some specific examples of how these changes might be utilized. What initially jumped out to me as the most interesting part of the upgrade was t...
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For the past several months, I have been working with a few companies developing strategic marketing partnerships. This is not something I have had much experience with in the past, so I wasn’t sure exactly how it would work. I had a few concerns about entering into such a shared arrangement. I wo...
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An unfortunately large part of providing SEO services is defending your value in an industry with what seems like an infinite number of different price points, service offerings, and package levels. Add to that the general lack of transparency and the legacy of rather uneducated, unscrupulous prov...
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I'll be the first to admit that I'm typically reluctant to embrace changes that Google makes. Maybe it's my paranoia that Google could be getting more profit-focused than user-experience focused, or the equally likely scenario that I'm just become a premature old man who shakes his metaphorical ca...
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In my article about the changes coming with Google’s Enhanced campaigns, I discussed the new features and abilities that will be implemented across all campaigns in Google Adwords this month. I have received a lot of questions about the benefits of the new site link extensions and the best way to ...
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During finals week, Spotify became my best friend. Distractions were everywhere and being able to plug in my headphones and get into the zone was key. With the semester over and my summer internship beginning, the real question that entered my mind was: can I use my headphones in a workplace? I wasn...
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Google has been talking about Enhanced Campaigns and encouraging AdWords users to switch over to the updated model for months. On 6/22/13 Google will update all Legacy Campaigns into this format, leaving the old structure in the dust. So what does this mean for the current Legacy community? These up...
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It’s no secret that the Title tag is a pretty important on-page factor when Google is trying to determine page relevancy. In the past, we’ve been able to write whatever we want up there and it would be displayed in Google results. The rules have changed a lot over the years, but the fundamen...
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In the world of digital marketing Google is the king. If we’re talking Game of Thrones style, Google Adwords is like house Lanister, maybe not a blood thirsty as Joffrey, but still has the control of the purse. Analytics, Merchant Center, and Wildfire are like Stannis, Rob Stark, and Daenerys Targ...
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