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PPC Budget Allocation Adjustments for Multiple Cities

Let’s say you’re in charge of running a PPC campaign for a client with locations in multiple cities across the US.  You’re tasked with making sure the budget is spent effectively for each area, maximizing ROI across the entire campaign while also being flexible enough to respond to client nee...

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January 17, 2014

Search Queries Improvement in Google Webmaster Tools

As announced over at the official google webmaster central blog, more detailed search queries have arrived at Webmaster Tools.  Previously, search impressions and clicks had been bucketed and rounded into groups of 10, which was very inconvenient, especially for small and local companies.  This en...

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January 10, 2014

The Top 5 Google Adwords Updates of 2013

Every year Google works to improve the functionality within Adwords. These updates keep us marketers on our toes and continue to work toward a better user experience for every searcher. 2013 was certainly no exception. Throughout the year, we saw some pretty significant changes from algorithm update...

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December 31, 2013

Top 3 “Must Have” WordPress Plugins for SEO

The incredible ease of use along with the myriad of available tools, themes, and plugins available for WordPress make it the “go-to” CMS platform for anyone who uses the internet to market their business, product, or service.  The flexibility that it provides gives it an overwhelming advantage ...

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November 19, 2013

How Important Is Click-Through-Rate (CTR), Really?

Managing paid search accounts takes a lot time and dedication. It’s certainly not an exact science and every marketer has her own ideas for maintaining success and profitable accounts. There are metrics that are (or should be) used to measure success such as value/conversion and value/cost, but th...

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November 15, 2013

How to Measure Social Performance From Start to Finish

Proving advertising value is pretty simple in the traditional methods and even in most digital efforts. Google Adwords, email marketing, commercials, direct mailers, etc. all have metrics advertisers use to measure how successful they have been. Like all of these marketing avenues, social media has ...

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August 23, 2013

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