LDM Blog

How Important Is Click-Through-Rate (CTR), Really?

Sydney Hadden - November 15, 2013

Should you be maximizing your Adwords Campaign CTR? Sydney discusses why it might not always be the best strategy.

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SEO Reporting as Google Turns to 100% Secure Search (Not Provided)

Mike LaLonde - November 11, 2013

Keyword-level organic search data is gone. See how we’ve changed our SEO reporting so we can continue to provide useful performance data to our clients.

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Product Listing Ads: Google Shopping Setup and Optimization Process

Sydney Hadden - September 27, 2013

Do you run an e-commerce site? Learn how to maximize ROI with Google Shopping and Product Listing Ads via Google Adwords.

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How to Measure Social Performance From Start to Finish

Sydney Hadden - August 23, 2013

How effective is your social media effort? Sydney discusses several ways to measure social performance to see if your social media presence is working for you.

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Performance-Based SEO: Disadvantages of Pay for Performance SEO and Why We Don’t Do It

Mike LaLonde - August 13, 2013

Considering performance-based SEO? Mike discusses the challenges with developing a great agreement and why he doesn’t recommend these agreements.

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5 Important Keyword Research Tips for PPC Campaigns

Sydney Hadden - August 9, 2013

How do you do your keyword research? Sydney presents 5 great tips to be sure you’re making the most of your opportunities.

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7 Uses for Enhanced Sitelink Extensions in Google Adwords

Mike LaLonde - July 23, 2013

Enhanced sitelink extensions let you customize Adwords ads more than ever. Read Mike’s 7 new ways to increase sales.

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5 Keys to a Strategic Marketing Partnership

Sydney Hadden - July 16, 2013

Sydney discusses the 5 elements to a successful marketing partnership. Read about her advice on building your brand and reputation.

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10-Month SEO Case Study: Overseas Outsourcing vs. Elbow Grease SEO

Mike LaLonde - July 11, 2013

Mike discusses how investing in modern SEO strategies pay long-term dividends.

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Google Analytics Launches New Analytics Administration Center

Mike LaLonde - June 19, 2013

Read through Mike’s initial reaction to changes in the Google Analytics administration section.

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