Londes Digital Marketing - Rochester NY

Digital Marketing Communications Specialist – SEO, Outreach, & Social Media

LDM Logo MarkJob Description:
We are looking for talented digital marketing communications specialist with a focus on PR outreach and link acquisition. The ideal candidate will have 2-4 years experience in developing and promoting SEO content, have established writer presences on multiple edited contribution websites, and be proficient at managing and growing social media presences.

This position is available for 20-40 hours/week. We find proven outreach and link acquisition for SEO to be what differentiates professionals in this field, and will be a primary factor in hiring for full-time work. If your experience is predominately on-page SEO and content development, we may still have a part-time opportunity for you to contribute to our team.

As a remote team, location is not important. However, there is a need to regularly communicate promptly within US business hours, especially for the purpose of social media.

Core Responsibilities:

  • SEO Research: Keyword research, competitor analysis, rank tracking, keyword targets & strategy
  • On-Page Optimization: Titles, metadata, site structures, internal linking, content review, on-page content tagging
  • Outreach & Link Acquisition: Effectively build and maintain contact lists, acquire targeted link placements, develop outreach plans
  • PR & Guest Contributions: Press release writing, optimization, and distribution. Guest posts and content contributions with the purpose of PR and link acquisition
  • Content Marketing: Blogging, editing contributor submissions, optimizing blogs and articles, content development, infographic planning, other media creation (e.g. Powerpoints)
  • Social Media Management: Keeping social presences up-to-date, monitoring, interaction, and engagement growth through organic means
  • Additional Opportunities:

  • Organic Search Setups: Keyword research, competitive analysis, onsite plans, content reviews, and technical audits
  • Local SEO: On-page optimization for local businesses, local business profile setup and optimization, citation quality, local link acquisition, local metadata
  • Analytics: Knowledge of Google Analytics to benchmark KPI’s and measure performance, and develop custom reports based on business objectives and KPI’s for organic and social traffic acquisition
  • Project Management: Work with the design, development, and content team to execute larger promotions.
  • Reporting: Provide comprehensive reports based on client goals.
  • Qualifications & Education:

  • 2-4 years experience in Digital Communications
  • Native English fluency
  • Excellent communication and writing skills
  • Basic HTML & ability to format for the web
  • Google Analytics knowledge (certification a plus)
  • Company Description
    LDM is a boutique digital marketing firm. We specialize in PPC, SEO, CRO, and web analytics, fusing our quantitative analysis with a create approach to marketing to produce fantastic results for clients. Positions are remote and intended to accommodate your work and lifestyle. We use online communication tools to operate efficiently, maintaining a productive work environment while also providing lifestyle freedom.

    Compensation
    Compensation is determined on experience. A well-qualified individual in a full-time contractor position would be offered a compensation package valued from 45k-60k USD.

    Apply
    Are you a good fit? Please submit your resume, cover letter, and a link to your online portfolio and/or publications to info@londes.com.